A hydrangea and white rose arrangement in a silver urn, styled outdoors

Created to create

Signature bouquets, wedding florals and event arrangements in the KwaZulu-Natal Midlands.

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Our Story

Eden began with two friends sitting in a small nature reserve nestled in the heart of Hilton. Tahoma, my best friend’s 3 year old daughter, brought us a little yellow wildflower. We got chatting about floristry and art and all things nature, which turned into a comment made jokingly, “we should start a florist” (*insert laughter)

This light-hearted comment began to grow and take shape over the next two days and one thing led to another until we had the grand total of a logo, some brown twine, R250 in investments and many a dream in the pipeline! The very next week we officially opened Eden Florist. Honestly it has been the most incredible journey of learning, growing, crying, laughing, standing in awe & creating art from the very materials God gave us in the beginning… in the Garden of Eden. I hope all the creations that flow from Eden are a glimpse of His creative heart and care for detail.

xoxo,
Iona

Meet the face behind Eden

Eden is run by Iona, who co-founded the business in 2025 alongside her dearest friend. Eden is her place of creative outlet and biggest muse. She loves sushi, Jesus & The Office. She also can’t wait to make your floral dreams come true!!!

A smiling florist standing among tall pink and orange zinnias in the cutting garden

Bouquets

Seasonal arrangements made by hand, for everyday moments and the special ones. Choose a once-off bouquet, or have flowers arrive at your door every month.

See bouquets & subscriptions

Weddings & Events

From intimate ceremonies to big celebrations, florals designed around your day.

Explore weddings
A green hydrangea table runner with white roses on a styled wedding table

Let's create something beautiful.

Tell us what you have in mind and we'll take it from there.

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